Tom Riccard is the CEO of Modern Finance, a consumer finance company specializing in auto loans based in Sherman Oaks. He also serves as the board chair of the California Financial Services Association, a non-profit trade association representing major national and international corporations and independent lenders with operations in the State of California to provide a broad range of financial services. He has over 30 years of professional experience working in the world of finance. Tom and his wife Dana are longtime volunteers and major donors, having first gotten involved with Heart of Los Angeles through Bel-Air Presbyterian church. In addition to being involved with the SmartStart and College Prep programs for many years, Tom and Dana have provided crucial financial support in building out the Orchestra and Visual Arts programs.