Chris Robichaud, Chair of the Marketing & PR Committee and member of the Development Committee, is the CEO of PMK*BNC a public relations firm based in Los Angeles. He joined BNC in 1990 and became a partner in 1995. As CEO, Chris oversees all operations of the company including client services, new business, staff development and agency operations. He has a strong background in brand building PR and lifestyle and luxury marketing and oversees all agency efforts within the Consumer Lifestyle PR and Sports and Entertainment area. He works with his staff to successfully merge the corporate and entertainment arenas by conceptualizing strategic integrated marketing and PR campaigns for Fortune 500 clients. He has worked on behalf of a wide array of national and international companies including Diageo, GM, Nike, Guuiness UDV, Sony Computer Entertainment, Philip Morris, Coca-Cola, Proctor & Gamble, 3-Com, Avon, Levi’s, Schieffelin-Somerset, and Sun America.