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Program Mission: HOLA’s Athletics and Outdoor Activities Program promotes personal development, health and fitness, commitment to athletic excellence and exemplary sportsmanship.

HOLA’s Athletics and Outdoor Activities Program promotes personal development, health and fitness, commitment to athletic excellence and exemplary sportsmanship. Activities not only promote physical exercise, but serve as an outlet from the stresses of daily life and an opportunity to learn teamwork skills that will last a lifetime. In addition to providing free basketball and soccer leagues and clinics, HOLA offers elementary, middle and high school youth extensive recreational opportunities in fitness and dance, nutrition/healthy cooking and instruction in a variety of sports including flag football, swimming, tennis, soccer, volleyball and basketball.

Through a unique partnership with the City of Los Angeles Department of Recreation and Parks, HOLA’s kids enjoy much needed green space – a state-of-the-art field turf soccer field, outdoor basketball courts and a full-sized gym.  These facilities are safe spaces that are open year-round and offer the youth of the community an alternative to life on the streets.

Program Goals:

  • To assist in the physical, social, academic and emotional development of our youth
  • To teach students the discipline they need to succeed by working to acquire athletic skills and practicing good sportsmanship


    Photo of  Bruce  Hooks
    Bruce Hooks Athletics Program Director
    Work Phone: (213) 389-1148, x101
    Updated 4 months ago. Return to top.


    Winter Session STEAMs Ahead

    HOLA’s Winter Session is in full swing and there are so many exciting opportunities for the more than 500 students who walk through our doors every afternoon. From academic enrichment classes, focused on reading, math, science and history, to digital media and 3D product design, students are exploring ideas that take them way beyond what they are doing in school. Along with old favorites like Healthy Cooking and Girls on the Run, this winter there are many exciting, new STEAM-focused offerings. The PAT program is […]

    LA Sparks Players Lead Clinic

    More than 35 Heart of LA youth recently had the opportunity to learn basketball skills from some of the best. Los Angeles Sparks players Alana Beard and Candice Wiggins spent a saturday morning at the LaFayette Park Recreation Center, running dribbling and shooting drills with the young athletes. Some of the older kids even had the opportunity to play a game of “21,” it’s not hard to guess who won. Before the morning finished up, Candice and Alana answered lots of questions, including who is […]

    Fall’s in Full Swing

    Every afternoon hundreds of kids, ages 6-19, are participating in over 75 academic and enrichment classes on HOLA’s campus. In addition to daily academic support from staff, tutors and volunteers, every afternoon HOLA students have the chance to explore opportunities they can’t get anywhere else, inside or outside of school. The choices are almost limitless, ranging from Healthy Cooking, Photography and an Introduction to the US Constitution, to a full range of STEAM classes, including 3D Design and Printing, Photography and Video Game Design. Many […]

    LA84 Foundation, Nike and Chivas USA Host Energizing Soccer Clinic

    As spring classes winded down, the LA84 Foundation, Nike and Chivas USA hosted a soccer clinic for 140 Heart of Los Angeles youth. Kids from both HOLA’s Athletics Program and the YOLA at HOLA youth orchestra program participated in the clinic. The students learned moves from former and current players and coaches and even had a chance to play a few matches. The students had a blast, getting a chance to be active outside the classroom and to learn about the 2014 World Cup. The […]

    Fall Sports Draw to a Close

    As fall turned into winter, HOLA’s basketball and soccer leagues held their playoffs and crowned their champions. In partnership with LA City Department of Recreation and Parks, HOLA is able to offer Junior Jumpshot basketball leagues from Pee Wee through Middle School, with weekly practices and games for 185 young athletes. HOLA partners with the LA84 Foundation and the Rose Hills Foundation to offer soccer leagues to over 250 kids on the recently renovated turf field at LaFayette Park. The soccer league welcomes athletes of all ages, from six […]

    HOLA and Rec & Parks Host Up2Us Graduation

    During the middle of a beautiful weekday afternoon, a sea of red shirts could be spotted marching down Wilshire Boulevard. The 150 young men and women were volunteer coach-mentors who had just completed an intensive 4-day training and certification program. The training focused on applying mentoring and trauma sensitive coaching techniques to better support at-risk youth and the critical challenges they face including, obesity, violence and academic failure. The training was part of the Up2Us Foundation’s Coach Across America program, the first national program that […]


    HOLA provides underserved youth with exceptional programs in academics, arts and athletics within a nurturing environment, empowering them to develop their potential, pursue their education and strengthen their communities.


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