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Program Mission: HOLA’s Athletics and Outdoor Activities Program promotes personal development, health and fitness, commitment to athletic excellence and exemplary sportsmanship.

HOLA’s Athletics and Outdoor Activities Program promotes personal development, health and fitness, commitment to athletic excellence and exemplary sportsmanship. Activities not only promote physical exercise, but serve as an outlet from the stresses of daily life and an opportunity to learn teamwork skills that will last a lifetime. In addition to providing free basketball and soccer leagues and clinics, HOLA offers elementary, middle and high school youth extensive recreational opportunities in fitness and dance, nutrition/healthy cooking and instruction in a variety of sports including flag football, swimming, tennis, soccer, volleyball and basketball.

Through a unique partnership with the City of Los Angeles Department of Recreation and Parks, HOLA’s kids enjoy much needed green space – a state-of-the-art field turf soccer field, outdoor basketball courts and a full-sized gym.  These facilities are safe spaces that are open year-round and offer the youth of the community an alternative to life on the streets.

Program Goals:

  • To assist in the physical, social, academic and emotional development of our youth
  • To teach students the discipline they need to succeed by working to acquire athletic skills and practicing good sportsmanship

Click here for enrollment dates.


Photo of Bruce Hooks
Bruce Hooks Athletics Program Director
Work Phone: (213) 389-1148, x101
Updated 12 months ago. Return to top.


Holiday of the Heart 2015

Coach of the Month: Omar Campos

Omar Campos has been with HOLA for almost five years, as a student and now as a tutor and soccer coach. As he works towards his Bachelor of Science in computer engineering, Omar continues to keep close ties to HOLA. Giving back to his community and teaching youth life skills has become an impacting part of Omar’s life since graduating HOLA in 2011. Omar explains, “A lot of kids kids tend to give up if they don’t think they’re good enough. But I wasn’t good at first, […]

Goodbye Summer: Thank you for the best one yet!

Although the school year ended, HOLA’s campus kept everyone busy.  From sailing the high seas to learning about the environment through art, our students have kept active: thinking, experiencing, and growing – and of course having a blast while doing it! We were also delighted and grateful this summer to be joined by 10 Americorps VISTA volunteers, who were invaluable to our summer programming. When we asked the VISTA’s what they loved most about their summer at HOLA, they all spoke of the parallels they shared with the kids: new friendships and […]

A Look Back at 2014

Spring is definitely in the air at HOLA, but before we spring forward, we thought it would be a good time to take a look back at 2014 and all that we accomplished. Not only did we celebrate our 25th Anniversary, but we were able to expand the number of youth served to nearly 3,000! Click on the box below to view the video annual report set to Ziggy Marley’s hit single Lighthouse. Thank you, Ziggy, for your incredible support of HOLA and our kids.

Winter Session STEAMs Ahead

HOLA’s Winter Session is in full swing and there are so many exciting opportunities for the more than 500 students who walk through our doors every afternoon. From academic enrichment classes, focused on reading, math, science and history, to digital media and 3D product design, students are exploring ideas that take them way beyond what they are doing in school. Along with old favorites like Healthy Cooking and Girls on the Run, this winter there are many exciting, new STEAM-focused offerings. The PAT program is […]

LA Sparks Players Lead Clinic

More than 35 Heart of LA youth recently had the opportunity to learn basketball skills from some of the best. Los Angeles Sparks players Alana Beard and Candice Wiggins spent a saturday morning at the LaFayette Park Recreation Center, running dribbling and shooting drills with the young athletes. Some of the older kids even had the opportunity to play a game of “21,” it’s not hard to guess who won. Before the morning finished up, Candice and Alana answered lots of questions, including who is […]


HOLA provides underserved youth with exceptional programs in academics, arts and athletics within a nurturing environment, empowering them to develop their potential, pursue their education and strengthen their communities.


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