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Program Mission: HOLA’s Athletics and Outdoor Activities Program provides free and exceptional programming that promotes personal development, health and fitness, commitment to athletic excellence, and exemplary sportsmanship.

HOLA’s Athletics and Outdoor Activities Program promotes personal development, health and fitness, commitment to athletic excellence and exemplary sportsmanship. Activities not only promote physical exercise, but serve as an outlet from the stresses of daily life and an opportunity to learn teamwork skills that will last a lifetime. In addition to providing free basketball and soccer leagues and clinics, HOLA offers elementary, middle and high school youth extensive recreational opportunities in fitness and dance, nutrition/healthy cooking and instruction in a variety of sports including flag football, swimming, tennis, soccer, volleyball and basketball.

Through a unique partnership with the City of Los Angeles Department of Recreation and Parks, HOLA’s kids enjoy much needed green space – a state-of-the-art field turf soccer field, outdoor basketball courts and a full-sized gym.  These facilities are safe spaces that are open year-round and offer the youth of the community an alternative to life on the streets.

Program Goals:

  • To assist in the physical, social, academic and emotional development of our youth
  • To teach students the discipline they need to succeed by working to acquire athletic skills and practicing good sportsmanship

Click here for enrollment dates.


Photo of Bruce Hooks
Bruce Hooks Athletics Program Director
Work Phone: (213) 389-1148, x101
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Rams Hold Back-to-School Drive

By CBS Los Angeles IRVINE (CBSLA.com) — The Los Angeles Rams are scoring a touchdown with local students. The team held a back-to-school drive at Friday’s training camp in Irvine to collect supplies for the school year. Rams fans who came to practice donated pencils, binders and other school supplies for kids from downtown L.A. The Rams partnered with Heart of Los Angeles (HOLA) to provide students with supplies. HOLA is a non-profit organization providing academic, art and athletic programs to underserved youth. Rams fan Mark Covarruvias […]

Oh What a Summer!

  This has been a great summer at Heart of Los Angeles, we are grateful to a wonderful list of summer supporters listed below. You have made it possible for hundreds of kids growing up in the “heart” of the city to have access to S.T.E.M. and Visual Arts Camps, Music, Fitness, Athletics, Field Trips, Healthy Chefs, GFS LA Film and TV (Funded through GFS LA funders), just to list a few. Then there are the sleep-away camps too. (Thank you Leann Robinson and friends in […]

The Harlem Globetrotters Share Positive Message at HOLA

The world-famous Harlem Globetrotters delighted HOLA students this week, using humor and fancy tricks to drive home an important message. Globetrotters told a gym-full of kids that it doesn’t matter if they want to be the president of the United States, the youth of the year, or the top finisher in a spelling bee — they just need to set goals and stick to them. “Find out everything you can about your goal through research.  Surround yourself with positive people who have the same goals and believe […]

New Year, New Collaborations at HOLA

With the winter quarter well under way, we’re pleased about the many fun and educational collaborations that have taken off at HOLA.  To celebrate all the love and support of our teachers, directors, staff, volunteers, students and families, we wanted to share with you what’s new in our cozy corner of the universe. Over in Athletics, some of our middle school girls have begun training to run a 5k with the help of nonprofit Girls on the Run. The program is designed to inspire girls to be joyful, […]

Blending Cultures via Basketball

Last week, the Lafayette Multipurpose Community Center  was the venue for a very special basketball game. As a stop on their U.S. tour, The Saint Peters Lutheran College from Brisbane, Australia came to compete against HOLA’s high school boys’ and girls’ teams in two friendly games. The first game’s victory went to the Aussie girls, yet the HOLA’s boy’s team bested their opponents in the second. Afterwords, the teams had time to bond over stories and laughter while eating some good ol’ American pizza. We’re grateful to have been included in their […]

Holiday of the Heart 2015


HOLA provides underserved youth with exceptional programs in academics, arts and athletics within a nurturing environment, empowering them to develop their potential, pursue their education and strengthen their communities.


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