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Program Mission: HOLA’s Athletics and Outdoor Activities Program promotes personal development, health and fitness, commitment to athletic excellence and exemplary sportsmanship.

HOLA’s Athletics and Outdoor Activities Program promotes personal development, health and fitness, commitment to athletic excellence and exemplary sportsmanship. Activities not only promote physical exercise, but serve as an outlet from the stresses of daily life and an opportunity to learn teamwork skills that will last a lifetime. In addition to providing free basketball and soccer leagues and clinics, HOLA offers elementary, middle and high school youth extensive recreational opportunities in fitness and dance, nutrition/healthy cooking and instruction in a variety of sports including flag football, swimming, tennis, soccer, volleyball and basketball.

Through a unique partnership with the City of Los Angeles Department of Recreation and Parks, HOLA’s kids enjoy much needed green space – a state-of-the-art field turf soccer field, outdoor basketball courts and a full-sized gym.  These facilities are safe spaces that are open year-round and offer the youth of the community an alternative to life on the streets.

Program Goals:

  • To assist in the physical, social, academic and emotional development of our youth
  • To teach students the discipline they need to succeed by working to acquire athletic skills and practicing good sportsmanship


    Photo of  Bruce  Hooks
    Bruce Hooks Athletics Program Director
    Work Phone: (213) 389-1117
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    Fall’s in Full Swing

    Every afternoon hundreds of kids, ages 6-19, are participating in over 75 academic and enrichment classes on HOLA’s campus. In addition to daily academic support from staff, tutors and volunteers, every afternoon HOLA students have the chance to explore opportunities they can’t get anywhere else, inside or outside of school. The choices are almost limitless, […]

    LA84 Foundation, Nike and Chivas USA Host Energizing Soccer Clinic

    As spring classes winded down, the LA84 Foundation, Nike and Chivas USA hosted a soccer clinic for 140 Heart of Los Angeles youth. Kids from both HOLA’s Athletics Program and the YOLA at HOLA youth orchestra program participated in the clinic. The students learned moves from former and current players and coaches and even had […]

    Fall Sports Draw to a Close

    As fall turned into winter, HOLA’s basketball and soccer leagues held their playoffs and crowned their champions. In partnership with LA City Department of Recreation and Parks, HOLA is able to offer Junior Jumpshot basketball leagues from Pee Wee through Middle School, with weekly practices and games for 185 young athletes. HOLA partners with the LA84 […]

    HOLA and Rec & Parks Host Up2Us Graduation

    During the middle of a beautiful weekday afternoon, a sea of red shirts could be spotted marching down Wilshire Boulevard. The 150 young men and women were volunteer coach-mentors who had just completed an intensive 4-day training and certification program. The training focused on applying mentoring and trauma sensitive coaching techniques to better support at-risk […]

    Olympian Tasha Danvers Visits HOLA

    Heart of Los Angeles’ 9th and 10th grade students were thrilled to welcome former Olympic hurdler Tasha Danvers. Tasha competed in the 2000 and 2008 Olympics in the 400 meter hurdles, taking the bronze medal in Beijing in 2008. Before competing in the Olympics, she was a star at nearby USC, winning the NCAA title […]

    Maria’s the Coach Now

    Heart of Los Angeles is thrilled to welcome back alumna Maria Cabrera as a soccer coach and the instructor of HOLA’s Play Soccer club. Maria comes to HOLA through Coach Across America, a program of Up2Us. Maria first started coming to HOLA in the 9th grade and continued coming throughout high school, taking advantage of the […]


    HOLA provides underserved youth with exceptional programs in academics, arts and athletics within a nurturing environment, empowering them to develop their potential, pursue their education and strengthen their communities.


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